Dr Neville Buch

Professional Historian and History Consultancy Services Brisbane

A New Campaign (one hopes): Sack obnoxious marketers, employ more expert scholars

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3–4 minutes
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Credit: The unrecorded artist or A.I. Distributed on Social Media.

Yes, reject news, documentaries, and other info devises as entertainment. Employ a scholar, idiot ! There is the opportunity to redeem news, documentaries, and other information devises. It is the marketing industry which has the greatest share of the blame, from the day corporate managers gave over the company, the organisation, the institution, to the marketers. Yes, that is blaming others but it is nuanced. Not every marketer is to blame, and we all share in the blame. Some more than others, but the question has to be front and centre, what is my social responsibility? To sack obnoxious marketers, employ more expert scholars?

What is obnoxious? An example might help. In the Times Higher Education Supplement (THE) Impact Rankings 2025 results, Western Sydney University (WSU) is number one for the fourth consecutive year, while Griffith University and the University of Tasmania are tied in fourth place. The University of Queensland was not to be seen at the top. However, rankings can be somewhat obnoxious. The better source is to ask the historians of higher education, and I am one of them, acknowledged as a Ph.D. graduate from the University of Queensland for a thesis dealing with the history of blind attitudes in Queensland.

George F. Will, in his opinion piece in The Washington Post, said, ‘As enrollment plummets, academia gets schooled about where it went wrong’ (April 19, 2023 at 7:00 a.m. EDT), and illustrates the stupidity in the way persons think, today, about Higher Education policy and the market economy. Foremost that higher education is about the market economy, in that the market economy produces the education required as ‘education’ (mythologically). It is does not. It is almost a classic truism that the market economy is stupid, and yet we still have policy fools talking about education in market economy terms.

I am both an interdisciplinary and a specialist historian, holding a PhD with expertise in the history of cognition, local history, history of religion, and Australia/America relations, to secure employment outside traditional academic pathways. Specifically, it explores opportunities within the psychology, technology, and mental health sectors, focusing on roles that require a historical perspective for future-oriented analysis and planning. The central aim is to identify viable career paths, relevant organizations (with an emphasis on the Australian context where applicable), and effective strategies for positioning advanced historical qualifications as a valuable asset in these non-traditional fields.

Unemployment and Under-Employment has double-effects in the Anglo-American economy, as David A. Graham describes it as a case in point:

The dual-hatting reflects Trump’s attempts to learn from his first term. In Project 2025, the Heritage Foundation document that has been a blueprint for the administration, the authors lamented that Trump was very slow to appoint people to fill administration roles. “This had the effect of permanently hampering the rollout of the new President’s agenda,” they wrote, because “much of the government relied on senior careerists and holdover Obama appointees to carry out the sensitive responsibilities that would otherwise belong to the new President’s appointees.” As Trump’s presidency continued, he came to rely on acting appointments, in part because the Senate declined to confirm some of his less-qualified nominees.

Source: David A. Graham, The Mad Dual-Hatter: Trump’s reliance on the same group of officials to fill multiple jobs is dangerous, The Atlantic Daily, May 15, 2025, 5:23 PM ET.

And what is happening, globally, is that ‘selfish’ political agendas are conflicting with no regard to the holistic welfare of the society: the right for each person to have sufficient payment as employment, not measured to any social status, but to the contribution of social welfare, the welfare of the society. I contribute much more to social welfare in my knowledge-base and skills than I have been paid since the end of 2017. Such a better system which pays on the basis of the welfare to the society is known as the “Contributory Economy”.

The only way that this can be turned around is for decision-makers, with the power to do so, sack obnoxious marketers, employ more expert scholars.

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Neville Buch (Pronounced Book) Ph.D. is a certified member of the Professional Historians Association (Queensland). Since 2010 he has operated a sole trade business in history consultancy. He was a Q ANZAC 100 Fellow 2014-2015 at the State Library of Queensland. Dr Buch was the PHA (Qld) e-Bulletin, the monthly state association’s electronic publication, and was a member of its Management Committee. He is the Managing Director of the Brisbane Southside History Network.
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