Dr Neville Buch

Professional Historian and History Consultancy Services Brisbane

Category: Marketing

  • Marketing Killed the Message: Reclaiming Relational Dignity in an Age of Transactional Utility

    Marketing Killed the Message: Reclaiming Relational Dignity in an Age of Transactional Utility

    The “How Marketing Killed Genuine Human Communication” audio commentary on MICE’s Contributory Economy and Human Authorship: Abstract This essay critiques the systemic degradation of communicative discourse resulting from the triumph of modern marketing strategies and market fundamentalism. By prioritizing transactional exchange, market segmentation, and instrumental persuasion, marketing transforms human subjects into passive consumer-auditors, rendering society…

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  • The Spiral Historiography in the Techné Mindset

    The Spiral Historiography in the Techné Mindset

    I hope that persons have not “pop” out of the online room, never to return; but I understand such reasons as ill health and the priority of other projects. That is my “innovating” thinking. The reason to hound you this morning is Tom Fishburne’s explanation of the term “disruptive innovation” and the theory for this…

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  • The Epistemic Abyss – Ignorance and the Quest for Dialogue: Modern History Curriculum for Queensland Education

    The Epistemic Abyss – Ignorance and the Quest for Dialogue: Modern History Curriculum for Queensland Education

    Dr Neville Buch[1] The “How algorithms starve the human intellect” audio commentary on MICE’s Contributory Economy and Human Authorship: The “Stop walking backward into digital sewer grates” audio commentary for lessons in Modern History for Queensland Education: Abstract This essay investigates the phenomenon of “cognitive ignorance” and the systemic breakdown of deliberation in contemporary social…

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  • Great Campus Vibe Shift?

    Great Campus Vibe Shift?

    Image: The Dynamic of Cognition for the Great Campus Vibe Shift?     I woke up this morning and found yet another academic fashion. What in hell’s name is Great Campus Vibe Shift?       Google was not particularly helpful with the first attempt. But then I asked the more open question, what is…

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  • An Advert for the Need for MICE

    An Advert for the Need for MICE

            During the 2026 South Australian Australian of the Year Awards, an embarrassing blunder occurred when the Senior award winner was initially announced, then un-awarded, only for the original winner to be reinstated after a period of confusion. Meteorologist (?) Malcolm Benoy was first named, then told there was a mistake and…

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  • Changing the Minds of University Marketers

    Changing the Minds of University Marketers

    A Post at UQ Change Makers:     Early this morning I had a conversation with an old undergraduate graduate on his need to retire the nostalgia and to think about the past and present with more intelligence (double meaning).       It got me thinking about the historical ideas which have been swirling…

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  • The Greatest Problem of Today’s Politics

    The Greatest Problem of Today’s Politics

      Dr Neville Buch (ABN 86703686642) Business Office 18 Callendar Street, Sunnybank Hills 4109 AUSTRALIA   28 March 2025   Re: Public Statement of What is the Greatest Problem of Today’s Politics: Political Players Impoverishing the Public Associations and Persons Therein   Dear friends,   Provided here is a free reading of an article: Carolyn Y.…

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  • Economic Error in Australian International Student Market

    Economic Error in Australian International Student Market

      There was a time when a fool and his money were soon parted, but now it happens to everybody. – Adlai Stevenson       MARGIN OF ERROR. From THE, 19 December 2024   Despite the expensive fees that they pay, Australian universities are barely profiting off international students because they are spending so…

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  • Brisbane Humanists Film and Dinner Discussion: The Way, My Way

    Brisbane Humanists Film and Dinner Discussion: The Way, My Way

    Dear Brisbane Folk, or those prepared to travel to Brisbane,   If you are interested, here is an invitation to a film and dinner discussion on Sunday May 12th,   THE WAY, MY WAY Q&A EVENT     Date: Sunday, May 12 Time: 2:00 PM (100 minutes) Location: Regal Cinema, 381 Honour Ave, Graceville, QLD…

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  • What it is Costing Me for What a Higher Education Institution Ought to Be Paying Me

    What it is Costing Me for What a Higher Education Institution Ought to Be Paying Me

    My direct business costs, as a history consultant in Queensland, is a little over $5,000 over six months, but my living costs, being able to do the work of a history consultant, is over three-time that amount. Many of the cost items for the budget are indirect business costs, such as vehicle and transport costs.…

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